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The rise of the solo-ager specialist

Joanna Dennis
Joanna Dennis
March 19, 2026 · 2 min read
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The rise of the solo-ager specialist

A growing share of older adults are aging without a spouse, children or nearby family to help. They are often called solo agers, and many of them are planning carefully for a future in which no one is automatically there to step in.

That planning creates a need for a different kind of professional: someone who can help solo agers think ahead, put the right documents and people in place, and check in over time.

What solo agers need

  • Someone to name as health care proxy or agent when there is no obvious family choice.
  • Help organizing legal, financial and medical documents in one place.
  • A plan for who will notice, and who will act, if their health changes.
  • Trusted referrals to attorneys, planners, care managers and housing options.

The specialist’s role

The professionals moving into this space come from many backgrounds, including care management, daily money management, elder law and social work. What they share is a focus on coordination: building the client’s team and keeping everyone connected.

Be explicit about what you will and will not do, especially around decision-making authority. Solo agers deserve clarity about who is responsible for what.

Clear roles matter

Building the business

Specialists often start with a planning engagement, then offer an ongoing check-in service. Workshops for community groups, libraries and faith organizations are an effective way to reach solo agers before a crisis.

Are you working with solo agers? Join the conversation in the AgePros community and share how you structure your services.

Joanna Dennis
Joanna Dennis
Co-Founder of AgePros. She writes about trends and open questions across the aging industry.
Michael · Member since 2024
“Every week I learn something from someone in a discipline I never work beside. It’s made me a better advocate for my clients.”

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